Dragon Well Method: The Winning Secret of a Famous Chinese Brand

Author: Liao Min
Publisher:
Publish Date: 2003-09-01
Features: In roughly the same environment, facing similar opportunities, why do some companies succeed while others fail? Why can some companies remain steadfast in the face of fierce winds and waves, while others cannot withstand even minor setbacks? The Dragonfly Method brings you face-to-face with the true story of the creator of Dragonfly, revealing the winning secrets of a Chinese local brand that has grown by 50 billion in the face of adversity. Nine years of wind and rain, ten years of vicissitudes. The nine years of Dragonfly were not just a simple time span but a relentless entrepreneurial revolution. Amid the turbulent tide of reform, it achieved success after success, moving from the starting point to the summit through a series of breakthroughs. In the brink of bankruptcy, after nine years of ups and downs, it finally created an industry miracle that left people awestruck. With its unique value and image, it represents the future and hope of China's tobacco industry. Getting close to them will allow you to witness the grandeur and brilliance of the reform and development of Chinese tobacco enterprises. The nine years of Dragonfly were a nine-fold struggle for its long-term plans and the hundred-year vision, as well as the nine years of bearing heavy burdens toward its set goals, achieving phased victories.