Brief Marketing Handbook (WTO Entrepreneurship Starter Library)

Author: Tatsuhisa Tanabe
Publisher:
Publish Date: 2002-09-01
Features: The book "A Concise Handbook of Marketing" introduces the evolution of markets and their concepts; market and enterprise strategy, market strategy and enterprise structure; product design and the market cycle of products; price setting and price management; distribution policies and related regulations, sales methods and product selection; promotional activities and the design of sales markets; advertising and promotional campaigns; consumer awareness and consumer behavior; market information and digital management; methods of market research and analysis, etc. The book discusses 20 specific issues across 12 aspects, making it easy to and understand. It can help those engaged in enterprise management and marketing quickly solve practical problems encountered in their work, and it is an invaluable reference material for corporate management training.