E-commerce: Building Digital Business: Building Digital Business

Author: Kate Madocks
Publisher:
Publish Date: 2001-06-01
Features: In E-commerce, Kate Madocks clearly defines the e-commerce solutions available to us today and helps those in decision-making positions within businesses determine the best approach. These valuable guidance materials can help you develop a successful website strategy—whether your business is a newly launched travel agency or a Fortune 500 company. The book also teaches you how to engage with your target audience, how to personalize your website, and how to effectively promote it. Finally, the author describes the future of e-commerce in the book. This book aims to help you understand various e-commerce solutions and find the most suitable system for your business. Regardless of your company's size, the book will also attempt to help you develop a successful website development strategy. The book includes topics such as growing e-commerce, Vision Company: the journey of a small business developing e-commerce, the $4 billion Cisco website, space rental: outsourcing business, electronic catalogs, and commercial server software.