Retail Store Operations Manual

Author: Han Guangjun
Publisher:
Publish Date: 2001-08-01
Features: Store sales have the operational characteristic of directly facing consumers. Targeting different stages of retail store operations, this book elaborates on the various strategies that operators can adopt for purchase and sales, including: store location selection strategy, business positioning strategy, systematic marketing planning, store design, sales floor environment design, product configuration and display, product planning, product procurement strategy, product pricing strategy, sales forecasts for new and existing stores, SP promotional strategies, POP strategies, public relations and advertising strategies, service marketing strategies at various levels, salesperson management, and the establishment of marketing information systems. Each major issue in the book is accompanied by corresponding typical examples to enhance its practicality, helping readers better grasp and apply the ideas, methods, and action techniques provided.