Business Library -- Enterprise Administration

Author: Su Weilun
Publisher:
Publish Date: 2000-12-01
Features: This book includes: the name, domicile, and scope of business of a limited liability company, the organization and liability of a limited liability company, the super manager of a limited liability company, the human resource management of a limited liability company, the public relations planning of a limited liability company, the finance and accounting of a limited liability company, and other contents. The main contents of this book include common knowledge of customer consumption psychology, product design and customer psychology, product names and customer psychology, trademarks and brand names and customer psychology, packaging and decoration and customer psychology, product pricing and customer psychology, female shopping psychology, male shopping psychology, shopping psychology of customers of different age groups, sales strategies of sales staff, conflict avoidance and prevention; the causes of customer complaints, when customer complaints occur, the true nature of complaints, and the numerous reasons for customer complaints; the handling of customer complaints, customer objections, etc.