Author: Solon
Publisher:
Publication Date: 2001-09-01
Features: Choose the best time, at the best price, to sell the right product, to the right customer. To make the marketing positioning theory truly understandable and actionable, this book helps you with marketing positioning in a way that anyone can understand, both realistic and not dogmatic. Combined with vivid and classic domestic and foreign cases, it provides a detailed analysis of the entire process of marketing positioning, integrating practicality, targeting, novelty, and critical thinking to truly achieve 100% marketing positioning. While reading this book, you will find the content very practical and engaging, learning many successful positioning secrets, giving you deeper insight into positioning than your competitors, and providing you with life-changing ideas. This book is particularly suitable for those who are just starting their entrepreneurial journey, offering references and guidance on how to confidently and simply do everything you need to do. For businesses, it also inspires management to approach vibrant, successful marketing with confidence. It is a book that truly reveals the secrets of successful, vibrant marketing. After reading it, you will not feel it is empty or void, which is a distinct feature of this book. Finally, we hope that through reading this book, you can find a shortcut for your business to rapidly take off.
100% marketing positioning
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