Postscript: The Entrepreneurial Experience of Successful People

Author: (English) Sackley; Li Huaying
Publisher:
Publish Date: 2003-01-01
Features: Virgin is a beloved brand in the UK and around the world, not only because of its unique innovative spirit but also due to its remarkable success. It's no wonder that when people think of practical business management books, they immediately think of Virgin Publishing. This "Virgin Business Essentials" series is jointly launched by Virgin Publishing and the University of Warwick Business School. The University of Warwick is a leading institution in the field of business education and research worldwide. Its Small Business Research Centre boasts a team of globally renowned experts and scholars who, through long-term and close collaboration with entrepreneurs and companies seeking growth, and by focusing on their practical needs, have achieved professional research results in business management—particularly in small business management. This book collects the entrepreneurial stories of successful entrepreneurs, who narrate their motivations for starting their businesses, their unwavering belief in their ideas, and the costs they incurred. From hundreds of face-to-face interviews with individuals from various industries such as sales, finance, technology, design, and consulting, the authors have highlighted key points that entrepreneurs most desire to know and that are highly valued by these successful pioneers, such as: