Service Marketing

Author: Zheng Jichang
Publisher:
Publish Date: 2003-05-01
Features: This book, during its compilation process, strives to comprehensively integrate various theories and the latest development trends in service marketing, service trade, service management, and service innovation. It also attempts to conduct forward-looking exploration of the future development of service marketing and its theories. This book is suitable for students and faculty of higher education institutions in management, trade, marketing, and related fields, as well as individuals from various levels who are interested in management for study and research. It also holds significant reference value for corporate management personnel and government officials engaged in service management.