European Catalog Design (Part 2)

Author: Chen Huasha
Publisher:
Publish Date: 2002-05-01
Features: A brochure is a traditional form of media that is neither as prominent and loud as outdoor advertisements or posters, nor as beautifully printed as postcards or media cards. Brochures provide people with detailed service information in a practical way. In terms of brochure design, a good homepage is a guarantee of further communication with customers, and an original design combined with clear information is the best way to attract people's attention. The layout of other pages should strive for clarity and readability. The selection of text and graphics, the reasonable arrangement of space, and the determination of font style and size are all important aspects that must be considered in today's design. The recent Western brochure designs collected in this book serve as a window into the direction of world graphic design, providing us with a rare opportunity to understand the different styles of Western design today.