Pioneering New High-Tech Brands: Business Strategies for the 21st Century: Business Strategies for the 21st Century

Author: Feng Zhanqi
Publisher:
Publish Date: 2002-06-01
Features: This book is based on the rich and detailed brand-building practices of high-tech enterprises both domestically and internationally. It summarizes and analyzes numerous vivid and thought-provoking classic cases of corporate brand-building, striving to identify commonalities in high-tech brand development. It summarizes the essential characteristics and growth patterns of high-tech brands, elevating the practice of enterprises in creating high-tech brands to a theoretical level. The book is lively and engaging, with insightful arguments that inspire readers.
What is the fundamental reason for the stark contrast between brands in the knowledge economy era and those in the industrial economy era? What is the foundation for the incubation and growth of brands in the knowledge economy era? Compared to industrial economy brands, what fundamental changes have occurred in the management philosophy, corporate culture, marketing methods, advertising media, core competitive factors, and competitive strategies of brands in the knowledge economy era? What are the key challenges for Chinese high-tech enterprises in building brands? How should China's science and technology policies be adjusted to better support the creation of high-tech brands? This book, divided into nine chapters, provides a detailed analysis and argument to address these questions.