Graphic Design Examples: Beginners and Advanced

Author: Chen Baorun
Publisher:
Publish Date: 2003-09-01
Features: In graphic advertising design, it is often necessary to comprehensively apply several software tools. This book introduces, through 60 typical examples in the advertising industry, the methods and techniques of creating advertisements using Photoshop 7.0, Illustrator 10.0, FreeHand 10.0, and PageMaker 7.0/6.5C. The book consists of 6 chapters, covering topics such as: design and production of advertising text and publications, creating advertisements or promotional posters, corporate identity design, packaging advertising design, point-of-sale advertising design, and web advertising. Each chapter includes a large number of carefully crafted examples, each showcasing the artistic world of graphic advertising from different perspectives, with a focus on the methods of using multiple software tools to create advertisements.