Wang Wenliang's Complete Sales Studies

Author: Wang Wenliang
Publisher:
Publish Date: 2003-08-01
Features: The first comprehensive sales management book in China, integrating the experience of multinational companies with the specific conditions of China, combining Western economics and MBA case studies. This book will provide significant help to 60 million Chinese salespeople, serve as a comprehensive reference for the sales manager qualification certification standards in China, and be a must-read for MBA and marketing students. Whether in China or the world, sales are considered a part of marketing planning. Sales work itself lacks scientific research and definitive outcomes. Regarding sales management, there is no textbook in all of China, and students in marketing majors at all universities in China do not understand what sales are or how to learn about sales management. This is a very sad situation. The author of this book founded sales management as an independent discipline of study. This comprehensive sales management book should be the first sales management book in China, a pioneering work that sets the foundation for the field of sales management in China.