Decision Case Analysis

Author: Sun Qiuying
Publisher:
Publish Date: 2004-01-01
Features: A classic textbook from the University of Cambridge, UK, written by experienced professors. It has been revised multiple times, continuously improving and remaining popular. It is committed to guiding decision-making practices, being concise, targeted, and to the point. The content and exercise design are flexible and open-ended, encouraging readers to participate and think independently. Numerous vivid cases from various industries and fields cover different themes, providing rich and insightful analysis. The 15 typical cases used in this book come from different industries and organizational forms of enterprises, based on cases prepared for the Advanced Business Studies Examination by the University of Cambridge Local Examinations Syndicate, with minor modifications. Each case begins with a brief scenario introduction, helping to connect the case material with other analyses. Sources for further assistance are also listed afterward, which include the other four books in the series: "Financial and Accounting Decisions," "Marketing and Production Decisions," "Organizational Management Decisions," and "Quantitative Decision Analysis." Many of the case questions have no direct connection to the other four books but require readers to have a comprehensive understanding of the entire business activity. Additionally, different scores are provided after each question, aiming to help readers gauge how much time to spend on each part.