Zhang Ruimin on the Haier Model

Author: Ren Xin
Publisher:
Publish Date: 2003-04-01
Features: High-altitude choice in the flying saucer of time and space, as if an unbounded enterprise immersed in the information age, transcending time and connecting with personalized needs, creating zero distance with users. The tower standing tall against the sky symbolizes the development philosophy of Haidel. The ball on the inclined corporate slope signifies that progress is constant, and regression is inevitable. Like climbing the tower, stepping on yesterday's success to harvest tomorrow's hopes. Every step is the impulse of entrepreneurship, and every moment is the passion for innovation. The unbalanced architectural layout implies an orderly yet unbalanced organizational structure. Seeking order amidst information imbalance, and gaining an edge in the ever-changing market. Leading the phoenix of creative destruction to an orderly—chaotic—orderly path.