Big marketing plan

Author: Xiao Zhiying
Publisher:
Publish Date: 2004-01-01
Features: Based on the author's practical experience in marketing planning in recent years, this book provides an in-depth analysis of marketing cases from over ten companies such as Procter & Gamble, Heng An, Hi Source, Master Kong, and Coca-Cola, revealing the survival rules of the Chinese domestic market. Most of the cases are personally handled by the author, ensuring authenticity and a sense of being on the scene. During the marketing planning process, the author also summarizes the "Five-Step Ladder Diagnosis Method," which has proven effective time and again and has had a significant impact in the industry. Strongly recommended by entrepreneurs and marketing experts such as Zhu Xinli of Hi Source, Liu Congmeng of Galanz, and Zhao Qiang of Tingmei—Marketing Grand Planning. This book is the latest work by renowned marketing practitioner, brand management expert, and recipient of the "Golden Pagoda Award" for the Top Ten Marketing Case Awards, Xiao Zhiying. Based on the author's recent practical experience in marketing planning, the book provides an in-depth analysis of marketing cases from over ten companies such as Procter & Gamble, Heng An, Hi Source, Master Kong, and Coca-Cola, revealing the survival rules of the Chinese domestic market. Most of the cases were personally handled by the author, ensuring authenticity and a sense of being on the scene. During the marketing planning process, the author also summarizes the "Five-Step Ladder Diagnosis Method," which has proven effective time and again and has had a significant impact in the industry. The target readers of this book are: CEOs of companies, market development personnel, marketing planners; advertising professionals; and students majoring in business management and advertising.