Insight into your customers

Author: Robert B. Woodruff
Publisher:
Publish Date: 2004-01-01
Features: Robert B. Woodruff is a pioneer in the field of customer value research, renowned for his sharp and profound research insights. His insights into customer value have broadened the scope of the entire customer value research field and set his works apart. In his book, he provides a comprehensive and systematic explanation of customer value, demonstrating a set of methods and tools for customer value learning and analysis for market researchers in enterprises, market research consulting companies, and theoretical researchers using customer satisfaction measurement and other mature techniques and methods from a large number of customer research studies. The book holds significant theoretical value and strong practical implications.