Winning at the terminal

Author: Qi Bin
Publisher:
Publish Date: 2003-10-01
Features: Local marketing elites team up for the first time, mastering the terminal means being the! "Marketing All-in-One" is a set of books that includes authoritative discussions from marketing experts, classic case studies for validation, and actionable strategies for reference. "Marketing All-in-One" is a set of books that includes authoritative discussions from marketing experts, classic case studies for validation, and actionable strategies for reference. The unique experiences, personal insights, and professional theories of the authors are combined and integrated, allowing them to freely perceive the fluctuations of the business world from both internal and external perspectives, examine marketing patterns, discuss market strategies, point out successes and failures, and become the highlights of this series. We hope that this book can broaden the horizons and expand the thinking of industry veterans who are struggling in the South Sea, enabling them to learn by analogy and benefit; at the same time, it can provide a quick teaching guide for the aspiring younger generation and open up a successful path. This series consists of four volumes: "Market Research Has Tricks," "Winning at the Terminal," "Invisible Hands in Public Relations," and "Negotiating Without Losing."