Capture your key customers

Author: Mary Nell
Publisher:
Publish Date: 2003-08-01
Features: Make customers open their hearts, earn the company's favor, and capture key customers to improve profitability. Is it hard to get the first deal? Then what about the next one? How do you usually develop new customers and retain old ones? Pick up your financial report numbers and find the correlation between cost and revenue. Often, you'll discover an easily overlooked fact—whether you make more or less money really depends on who you do business with. Therefore, in other words, what we should be doing is smart transactions. So there is very strong reason to take good care of those key customers who bring us real profits. Capture Your Key Customers is a practical and professional book that helps you enhance goodwill with customers, build positive interactive relationships, and create common points of interest. This isn't about teaching you to treat customers in a class-based manner, but you do need to make differentiated judgments. Because treating your customer base "equally" isn't a good thing. Sometimes, sweet talk is necessary to retain your favorite customers, but when faced with unprofitable customer relationships, you also need to cut to the chase and clean up your best customer file to maintain healthy customer relationships. Through the insightful work of author Mary Nell, a self-made entrepreneur and renowned in the U.S. service industry, and the engaging narration of co-author Susan Grillo, senior contributing writer for Inc magazine, readers can not only gain insights from the experiences of many entrepreneurs but also explore diverse real-world marketing cases. They can combine various "capture key customers" strategies and build a "loving relationship" with customers, jointly creating a future vision for both parties.