Marketing and Sales of Tourist Products (2nd Edition)

Author: Burke
Publisher:
Publish Date: 2004-01-01
Features: This book delves into the unique characteristics of tourism products and markets, presenting a systematic framework for modern tourism product marketing in an engaging style. Readers can not only use it as an excellent classic textbook for tourism marketing but also enjoy leisurely reading during their free time after meals. Especially for sales professionals immersed in business warfare, they can find their own reflections in the book's case studies and emulate or learn from the success of their peers. In the concept of tourism product marketing, the era of supply-oriented thinking, where "the emperor's daughter has no worries about marriage" and "fine wine needs no tavern," has long passed. Instead, it has been replaced by intense competition among tourism products and destinations. We must acknowledge that the sales of tourism products have entered a "marketing-first" era in the tourism economy. This has brought a series of thought-provoking questions for diverse tourism marketing and sales professionals—how to sell their products, how to make customers choose their products, and how to retain customers. This book provides clear and insightful explanations with logical coherence to address these fundamental questions, and it constructs a working framework for tourism product marketing for readers.