Business Warfare Zhuge Liang's 35th Strategy

Author: Ma Jinshan
Publisher:
Publish Date: 2004-01-01
Features: Gold ideas that turn stone into gold, ten strategies for winning in business warfare, five key elements for establishing corporate credibility, and ten essential tips for enhancing a merchant's charm. Accumulate momentum and let actions speak louder than words; sincerity leads the way, and a word is worth a thousand pounds; strike at the heart, wield both soft and hard tactics with benevolence and authority; advance step by step, and win steadily with calculated moves. This book draws on the commercial experiences of Li Yurong, former sales director of Wu Iron and Steel, to present high-level combat techniques and marketing strategies to readers, enabling them to gain many practical insights.