Author: Allen S. Kaplan
Publisher:
Publish Date: 2004-01-01
Features: This book provides a simple and practical twelve-step program to help employees develop a strategy that can simultaneously win customer value and shareholder value for the company. Dedicated to every individual who wishes to learn new methods of strategic formulation, this book assists them in creating a new strategy that emphasizes management function requirements while addressing comprehensive value issues. Allen S. Kaplan, President of the Kaplan Association, Vice President of the West Coast Office of the PIMS Strategic Planning Institute, and Manager. Albert V. Bruno, Vice President of the Kaplan Association, Professor of Marketing at the Business and Administrative of Santa Clara University, former Chair and Director of the Marketing and Behavioral Science Association.
Precision Strategy: Twelve Steps
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