Modern Real Estate Brand Operational Excellence: Integrating Superior Strategies and Classic Marketing Cases

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Features: The first comprehensive monograph in China to introduce the operation of real estate brands and classic marketing cases. A seminal work in the operation of Chinese real estate brands. A must-have comprehensive theoretical and practical guide for Chinese real estate enterprises. Chinese real estate developers urgently need to open their eyes, broaden their horizons, and re-examine the original meaning of real estate development in the role of life coaches for the times. Brand operation is a crucial lesson that Chinese real estate entrepreneurs absolutely must complete before the arrival of the new world! The brand awareness of the new generation of developers determines the quality of life for all Chinese people in the 21st century, and even influences the fate of one or two generations. The publication of this book subtly showcases the style of a real estate planning master of the next century.