Media Marketing Management

Author: Zhu Chunyang
Publisher:
Publish Date: 2004-01-01
Features: The book is clearly imbued with the spirit of "applying knowledge to practical affairs." All theories are closely connected to reality. Not only does the entire text strive for evidence-based arguments and emphasize the use of facts, but each chapter also includes two case studies. These case studies encompass both reviews of established media like The Reader and The Times, as well as analyses of emerging media such as The East Day and the "Newspaper Call Center." The book is thought-provoking and engaging to read. The book is clearly imbued with the spirit of "applying knowledge to practical affairs." All theories are closely connected to reality. Not only does the entire text strive for evidence-based arguments and emphasize the use of facts, but each chapter also includes two case studies. These case studies encompass both reviews of established media like The Reader and The Times, as well as analyses of emerging media such as The East Day and the "Newspaper Call Center." The book is thought-provoking and engaging to read.