Marketing - Tactics and Strategies: Tactics and Strategies

Author: Lu Yeyiao
Publisher:
Publish Date: 2004-01-01
Features: This book is a culmination of the author's over two decades of teaching, more than ten published works, and years of guiding marketing practices. It is an outstanding military strategy and true manual of marketing secrets. The 13 battle strategies and 98 tactics presented are novel, unique, and vividly explain the concept of marketing loyalty to win customer loyalty. It covers strategies for identifying selling points, optimizing communication, cultivating top talents, and fostering close interactions, as well as promotional tactics to capture the hearts of customers, along with the talent foundation for successful marketing. This book is a valuable companion and friend for readers embarking on entrepreneurial journeys and self-fulfillment! It serves as a strategic advisor and assistant for marketing warfare and business management.
The book elucidates the concept of marketing to win customer loyalty, covering strategies for identifying selling points, optimizing communication, nurturing top talents, and fostering close interactions, as well as promotional tactics to capture the hearts of customers and the talent foundation for successful marketing. In the fleeting decades of life, it is rare to leave a mark on the world. The author has already published over ten series of books on marketing and business, dedicating them to the readers. This book