Enterprise Sales

Author: Liu Binli
Publisher:
Publish Date: 2004-01-01
Features: This book teaches you how to use effective strategies and techniques to develop and manage key accounts, thereby rapidly and steadily increasing your company's profits. It provides a detailed analysis of the processes for developing, maintaining, and managing key accounts, and incorporates numerous corporate case studies to illustrate marketing and management concepts, making dry theories vivid and practical. For businesses looking to expand market share and gain profits, sales performance growth is essential, and key account sales play an extremely important role in the overall sales performance of the company. Professional application techniques for key account sales at both strategic and tactical levels are constantly evolving, and this book is dedicated to helping you understand the general processes and habits of key account purchasing, effectively managing key accounts and establishing strong cooperative relationships with them, assisting marketing teams in improving their sales skills and capabilities with key accounts, thereby enhancing their sales and management performance, and ultimately maximizing both individual and corporate sales performance.