Consultative real estate sales

Author: Zhang Mingshan
Publisher:
Publish Date: 2004-01-01
Features: Establish a customer-centric core concept, creating the unique "Lifestyle Analysis" and "Six-Element Analysis" tools. Going beyond pure techniques, truly grasping customer needs. The book is concise, fluent, and highly practical, making it an ideal choice for real estate sales professionals. Nowadays, more and more real estate sales professionals have their titles listed as "Property Consultant." This change in title is not just about appearing more prestigious; it represents the beginning of a transformation and also a shift in developers' understanding of the sales concept. This title change makes sales professionals more dedicated and fosters a sense of professional identity, as it provides them with a psychological and subconsciously aligns them with the role of a "Property Consultant." This title change also signifies a shift in the relationship between sales professionals and customers (referring to property consumers). It is well-known that sales professionals earn commissions by providing various services to customers during the home-buying process, making their interests seemingly. If a channel allows customers to achieve their goal of settling down, real estate sales professionals may be ruthlessly sidelined. The title "Property Consultant" indicates that the relationship between sales professionals and customers is at least not, and it also shows that sales professionals will not use aggressive sales tactics to pressure customers into submission.