Strategic Management Basics for Real Estate Enterprises

Author: Wu Weiliang
Publisher:
Publish Date: 2003-10-01
Features: Series of Eastern Real Estate Research. This book is a research-based academic monograph that strives to combine theoretical and practical aspects. It offers innovative insights and forward-thinking perspectives, while also including actionable policy approaches, integrating knowledge, theory, practice, and research. The target readers mainly include management personnel, employees of various real estate enterprises, theoretical workers engaged in real estate economic research, academics and practitioners concerned with the development of China's real estate industry, as well as college and university faculty and students and practical workers. The book covers topics such as an introduction to corporate strategic management, strategic concepts of real estate enterprises, organizational forms in real estate development and operation strategy, and financing decisions in real estate development and operation strategy.