Face the Crisis: Analysis of World Classic Cases

Author: Sun Yuhong
Publisher:
Publish Date: 2004-01-01
Features: There is danger, there is opportunity. How you manage a crisis determines whether you can seize the opportunity. The ten classic crisis management cases provided in this book offer us very valuable examples: how to survive a crisis and benefit from the opportunities it reveals. 9/11, avian flu, anthrax, the Tylenol poisoning, the Exxon Valdez oil spill, the Solomon Islands financial crisis. We know these world-famous crisis events from news reports, but news is just the tip of the iceberg. As government and corporate leaders, they may be concerned about the "decision-making behind the scenes" of these events: What difficulties did those at the center of the face when dealing with these crisis events? Why did they make those decisions? What in their decisions was proven right, what was proven wrong, or even catastrophic? Let's come to the Harvard Crisis Management Classroom and analyze with the professors together.