Enterprise Logistics Management: Supply Chain Vision: 7th Edition: Supply Chain Vision

Author: Coyle
Publisher:
Publish Date: 2003-07-01
Features: This book is the designated textbook for the CTL (Transportation and Logistics) certification exam of the American Transportation and Logistics Society and is used as a teaching material by many universities in the United States. It attempts to comprehensively cover the transformation of business operations, particularly from the perspectives of supply chain and technology, providing a thorough introduction to the basic content and development trends of enterprise logistics management, as well as elaborating on strategic issues in logistics supply chain management. The book is distinguished by its theoretical cutting-edge nature (new content such as Third-Party Logistics and Supply Chain Financial Management), innovative material organization (explaining new developments and challenges in different topics separately and supplemented with charts for vivid illustration), and the organic integration of theoretical analysis and case studies, enabling readers to deepen their understanding of organizational marketing management.