L'Oréal: A History of French Charm and Wealth

Author: Bruno Abescat
Publisher:
Publish Date: 2004-01-01
Features: This book tells the story of three generations that have shaped the destiny of L'Oréal. Founder Eugène Schueller created a great 20th-century myth. He not only established a century-old brand that has endured for over a century but also challenged the beauty concepts and lifestyles of women around the world through continuous innovation. The second generation of the L'Oréal Group—Liliane Bettencourt and her husband André Bettencourt—although one of the wealthiest couples in France, have carefully guarded the legacy left by their predecessors. Under their cautious yet bold leadership, the L'Oréal Group has followed the path of star brands and multicultural dominance, making this beauty Babylonian kingdom even more invincible. "L'Oréal, I deserve it!" This is the promise that the L'Oréal Group has upheld to this day. From a small chemical laboratory in 1907 to the world's largest professional cosmetics group today, how did the Schueller-Bettencourt family pass on this beautiful industry and lead the global fashion revolution? This book tells the story of three generations that have shaped the destiny of L'Oréal. Founder Eugène Schueller created a great 20th-century myth. He not only established a century-old brand that has endured for over a century but also challenged the beauty concepts and lifestyles of women around the world through continuous innovation. The second generation of the L'Oréal Group—Liliane Bettencourt and her husband André Bettencourt—although one of the wealthiest couples in France, have carefully guarded the legacy left by their predecessors. Under their cautious yet bold leadership, the L'Oréal Group has followed the path of star brands and multicultural dominance, making this beauty Babylonian kingdom even more invincible. "L'Oréal, I deserve it!" This is the promise that the L'Oréal Group has upheld to this day. From a small chemical laboratory in 1907 to the world's largest professional cosmetics group today, how did the Schueller-Bettencourt family pass on this beautiful industry and lead the global fashion revolution?