Advertisement Design: Poster

Author: Liu Shiyanyan
Publisher:
Publish Date: 2003-08-01
Features: Poster is one of the important forms of advertising design and holds a significant position in public advertising media. "Zhao" refers to making gestures or calling people in an open manner, while "tie" means pasting. Posters, also known as posters or promotional paintings, are called Posters in English. They are printed advertisements posted in public places to convey information and achieve promotional purposes. Posters can be mass-reproduced and are often found in high-traffic, densely populated areas, with strong timeliness and fast information delivery. The size of poster artwork is much larger than that of newspaper and magazine advertisements, making them highly visually appealing and a popular art form among the masses. In today's society, posters, with their diverse content and forms, have unique charm and are gradually becoming a relatively independent type of design art.