Relationship Marketing - Forming and Maintaining Competitive Advantage: Forming and Maintaining Competitive Advantage

Author: Payne
Publisher:
Publish Date: 2002-01-01
Features: This book compiles outstanding papers by authoritative experts in the field of relationship marketing, providing a comprehensive and in-depth exploration of relationship marketing across various industries such as manufacturing, services, and retail. Building on the organic integration of topics like customer retention, employee satisfaction, supplier relationships, and service quality management, it proposes a holistic approach to developing relationship marketing strategies. The book offers strong operational applicability and profound insights, making it an ideal reference for corporate management, particularly senior leaders. It also provides significant inspiration for researchers and students of business management and marketing strategies.