Jin and Liu Design

Author: Jing Daqiang Liu Xiaokang
Publisher:
Publish Date: 2002-04-01
Features: Jing and Liu Design Consultants established a strong reputation in the 1970s, designing multiple Asian Art Festivals and Film Festivals for the Municipal Government, sparking a wave of modernization in folk style. By the 1980s, the Bank of China logo and corporate identity design marked their entry into international CI. Entering the 1990s, Jing and Liu Design Consultants implemented holistic marketing strategies and expanded into diverse fields. Beyond corporate identity, brand packaging, sales environments, and publishing, they also demonstrated the potential of design in exhibition venues, environmental design, and public art. The signage system and artworks for the Hong Kong Culture Museum, as well as the Hong Kong Pavilion in the 50th Anniversary Exhibition of the People's Republic of China, are prime examples. This book selects representative works from Jing and Liu Design Consultants, each embodying the design philosophy of the firm.