Negotiation psychological warfare

Author: Zeng Zhenhua
Publisher:
Publish Date: 2002-10-01
Features: Book Series on Economic Psychological Warfare - "Psychological Warfare in Negotiation." The negotiation process is essentially a process of psychological communication between the parties involved. This book uses typical and vivid cases from history, military, diplomacy, and business in China and around the world to explain the principles of negotiation psychology. It applies psychological knowledge to summarize negotiation strategies and techniques. The book strives to uncover the psychological patterns of negotiation, focusing on psychological strategies during the negotiation process, psychological warfare in negotiation language, common psychological pitfalls in negotiation, as well as the psychological qualities and training of negotiation personnel.