Successfully developed the marketing plan

Author: De Baarle
Publisher:
Publish Date: 2003-01-01
Features: This book focuses on discussing how to develop innovative, effective, economical, and adaptable marketing plans from aspects such as customer needs, corporate environment analysis, marketing strategy formulation, and plan execution. It not only provides tools but also includes the essential marketing concepts and content in planning and executing marketing plans that businesses must understand for survival and growth. The book offers real-world marketing plan examples involving the internet, manufacturing industry, service industry, and retail companies, as well as methods for evaluating existing marketing plans. The author is a marketing consultant for emerging small and medium-sized enterprises with over 20 years of experience in marketing plan development.