Approaches to Media Studies: A Reader of Classic Literature: A Reader of Classic Literature

Author: Oliver Boyd-Barrett
Publisher:
Publish Date: 2004-01-01
Features: The book "Approaches to Media Studies" provides rich materials for understanding the different theoretical and methodological traditions in media and mass communication research. For each mainstream tradition in media studies, the book selects certain exemplary studies from its pioneering and outstanding research, which reveal the developmental threads of the tradition. The editors provide contextualized interpretations in the introductions to each part. For a research field that has attracted attention from many different humanities and social sciences, clarifying its theoretical and methodological traditions is a highly important but also quite challenging task. Many researchers in communication may have pondered such questions: Are the research traditions in this field too complex? Can classic communication research literature from the past century be easily accessed? Can these literatures be systematically organized from a theoretical and methodological perspective? It cannot be said that "Approaches to Media Studies" completely solves these problems, but it indeed represents a commendable attempt. The book provides rich materials for understanding the different theoretical and methodological traditions in media and mass communication research. For each mainstream tradition in media studies, the book selects certain exemplary studies from its pioneering and outstanding research, which reveal the developmental threads of the tradition, and the editors provide contextualized interpretations in the introductions to each part.