Depth—How to Become a First-Class Enterprise in China: How to Become a First-Class Enterprise in China

Author: Huang Zhaochun
Publisher:
Publish Date: 2004-01-01
Features: Many Chinese enterprises are like stubborn children, always wanting to play hula hoops while doing homework, only to end up losing both—the hula hoops remain untouched, and in the end, the homework gets done incorrectly! Milton Kotler once said, "Visionary Chinese leaders have successfully built trustworthy corporate images, but what we currently promote is merely a product-representing company image, while the product itself should possess its own vivid identity." Mr. Huang Zhaochun's proposed in-depth positioning is worth learning and reflecting upon by our enterprises. From the book, you can realize an idea often overlooked by us: many methods and concepts are not as profound or difficult to understand as they seem; everyone believes they have already implemented them. The difference lies in depth—some touch the core, while others float on the surface. The results, of course, are vastly different, as these two approaches provide consumers with fundamentally opposing feelings and benefits. Relying solely on this book may not achieve your grand ambitions, but it can lay a solid foundation for your success. Because for any enterprise aiming for great achievements, in-depth positioning is an unavoidable step!