Logo design

Author: Li Wei
Publisher:
Publish Date: 2001-09-01
Features: This book includes a preface, an overview – the new value of logos, logo design and brand strategy, the functional role of logos, design principles for logos, the essence and aesthetic characteristics of logos, the expressive forms of logo design, the main formal principles of logo design, the use of symbolic imagery in logo design, the evolution of logos in advertising campaigns – commercial comic characters, and postmodern design styles for logos. This series of books strives to integrate scientific rigor, theoretical depth, forward-thinking perspectives, knowledge, and practicality. The viewpoints are clear, the content is easy to understand, it combines text and visuals, and is highly readable and actionable. It serves as a reference for teaching materials and self-study.