Marketing Warfare Tactics and Strategies

Author: Lu Yeyiao
Publisher:
Publish Date: 2004-01-01
Features: This book is a culmination of the author's twenty years of teaching, over ten works, and years of guiding marketing practices. It is an outstanding military strategy and true manual for marketing. The 13 battle strategies and 98 tactics are presented in a novel, unique, and insightful manner, explaining how to market loyalty to win customer loyalty. The book covers strategies for identifying selling points, optimizing communication, cultivating top talents, and fostering close interactions, promotional tactics to capture the hearts of customers, and the talent foundation for successful marketing. This book is a valuable companion and friend for readers embarking on entrepreneurial journeys and self-fulfillment! It serves as a strategist and assistant for marketing warfare and business management. The book elucidates the concept of marketing to win customer loyalty, strategies for identifying selling points, optimizing communication, nurturing top talents, and fostering close interactions, promotional tactics to capture the hearts of customers, and the talent foundation for successful marketing. In the rare span of a human life, one should leave a mark on the world. The author has already written over ten series of books on marketing and business, dedicating them to the readers. This book