Business Start-up Bible

Author: Michael Morris
Publisher:
Publish Date: 2002-10-01
Features: In the UK, less than one-third of new businesses fail within their first year, and by five years, four-fifths are bankrupt. Starting a business is like "polar exploration, pulling teeth from a tiger's mouth." The author meticulously analyzes the strengths and weaknesses of various types of entrepreneurs, proposing that technical experts must "partner" with marketing talents; managers are meticulous but are generally only suitable as "second-in-command"; experienced managers can only become the foundation of small business success by integrating the concepts of large companies into the practical realities of small businesses. "A little more knowledge, a little less delusion" can actually reduce the bankruptcy rate of new businesses and avoid many human tragedies. The purpose of this book is very simple: to help you correctly start a business, help you survive in the business world, and explain it in simple and clear language. This book discusses the issues that any new business must face and provides practical solutions to these problems. The main motivation for writing this book is straightforward: to contribute to reducing the terrifying bankruptcy rate of new businesses, reducing the tragedies that follow, and allowing more true success stories and happy faces to be seen.