Creative wisdom

Author: Fraser Sutherland
Publisher:
Publish Date: 2003-12-11
Features: Innovation is one of the key elements for the success of today's enterprises. However, companies often get stuck when searching for true "new" ideas. In reality, businesses don't necessarily have to start from scratch or hire high-paid consultants to achieve innovation. On the contrary, you must understand that creative and dynamic ideas already exist—they just need to be slightly modified for our use. This is what is known as creative wisdom.