Brand Strategy New Concepts

Author: Leboeuf
Publisher:
Publish Date: 2004-01-01
Features:
"The concept of 'Brand Strategy: New Ideas' emphasizes the importance of leaders in fulfilling the organization's commitment to responsibility. Leaders of companies seeking to establish long-term customer relationships and achieve long-term benefits should seriously read this book."
"The strategy of attracting and retaining talent centered around the corporate brand is a very wise concept, but it has not received enough attention so far. Leboeuf, Davis, and Parker reveal the fundamental principles of how to leverage brand-driven strategic decision-making, organizational actions at all levels, and employee behavior. This book is an essential reference for human resource managers."
"This book has provided me with a fresh perspective on how to integrate comprehensive brand building with the daily work of leaders. Reading this book will make every manager reflect on the unique complexities of their own organization and consider how to take measures to increase the value of every aspect of organizational work."
"Every organization must know how to fulfill its commitments. 'Brand Strategy: New Ideas' offers effective guidance and tools for leaders at all levels to achieve organizational goals and create corporate value."