New Thinking in Supermarket Marketing

Author: Zhao Fanyu
Publisher:
Publish Date: 2003-11-01
Features: A series of practical books on modern supermarket management. A must-read for supermarket managers. Currently, in most cities in China, supermarkets hold a significant position in the retail industry, with millions of employees. However, the lagging behind of supermarket management education has created a huge gap in China's supermarket management. This book will help you become a supermarket manager. It introduces supermarket image strategies, promotional strategies, pricing strategies, and more. It provides practical and actionable guidance for the actual operation of supermarkets. It is a book for supermarket managers.