100 Golden Rules of Marketing

Author: Wen Guang
Publisher:
Publish Date: 2004-01-01
Features: In this book, the author lists 100 marketing principles that must be followed at all times and cannot be compromised, based on several key elements in marketing such as product, price, promotion, competition, etc. All these principles are derived from the insights of several marketing masters. At the same time, the book also provides marketing examples for each principle. Through these vivid and real-life cases, readers will fully understand the application of these principles and gain endless wisdom from the great marketers who have skillfully used these guidelines.