Be strong

Author: Zhang Ying
Publisher:
Publish Date: 2003-12-01
Features: "To Excel" is the crystallization of the author's thoughts, derived from extensive learning and practice, summarizing successful cases of cooperative enterprises. It provides another guiding masterpiece for the international development of numerous Chinese enterprises.● Do you know how modern, highly developed and mature market enterprises can survive and thrive?● Do you know what the market needs, what consumers want, and what you should produce?● Do you know how to discover and establish your company's "unique selling proposition"?● Do you know how to grow and strengthen your business? All the answers are in "To Excel"."To Excel" – an indispensable strategic guide for business operators and leaders, as well as an essential reference book for learning management knowledge. This book includes the essence of business operation and action guidance, covering eight aspects in detail: market positioning, team strength, brand effect, advertising creativity, corporate image planning, product quality management, and corporate expansion strategy, introducing methods and pathways for businesses to excel.