Mergers and Acquisitions: From Planning to Integration

Author: Borghese
Publisher:
Publish Date: 2004-01-01
Features: In 1970, Ted Turner acquired his father's small advertising company through an open auction on Atlanta TV. Turner used this method to establish Ted Turner Broadcasting, a pioneer in cable television. In 1996, Quaker Oats paid $1.7 billion to buy Snapple, a beverage production company. More than two years later, due to poor performance, Quaker Oats sold Snapple for $300 million, only 20% of its purchase price. How can companies achieve Turner-like success while avoiding Quaker Oats' failure in mergers and acquisitions? Mergers & Acquisitions: From Planning to Integration answers this question. Based on strategic guidance for mergers and acquisitions, it provides an in-depth analysis of the nine key steps in M&A transactions, offers practical guiding principles, and outlines a systematic implementation plan to help companies develop, execute, and oversee a successful M&A transaction.