Hot marketing, Cool profits

Author: Roger Brooksbank
Publisher:
Publish Date: 2004-01-01
Features: We live in an era of ideas. Great ideas are everywhere. The magic of this book lies in transforming these ideas into results—wealth! With over 20 years of experience dealing with businesses, the author provides a toolkit for market practitioners that can bring substantial profits. The marketing techniques disclosed in this book cover 12 areas, teaching you how to "turn stone into gold."

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