Marketing methods

Author: Su Chunli
Publisher:
Publish Date: 2003-12-01
Features: This book constructs its own methodological system based on the current situation of Chinese enterprises and the characteristics of market promotion. It provides a detailed analysis of the specific application methods and techniques of market promotion, integrating practicality, targeting, novelty, and critical thinking. It truly achieves simplicity and understandability while being highly operational. The analysis of classic cases from both China and the world offers the business community with more practical references.