Marketing Management Copy

Author: Qian Na
Publisher:
Publish Date: 2003-12-01
Features: Marketing involves many aspects of business operations and forms a complete and complex system. It plays a significant role in the marketing domain with its powerful market functions. Marketing is precisely what leverages products, pricing, and channels to navigate market storms and expand territory. Marketing cannot be separated from copywriting as a management tool. Businesses use feasibility analysis reports, design documents, and other written materials for product development; surveys and reports for information gathering and market entry; planning documents and advertising copy for promotions; and various agreements and contracts for sales transactions with Chinese partners. It can be said that marketing starts and ends with copywriting, with every task requiring the use of written materials.