Corporate Culture and CI Planning

Author: Zhang De
Publisher:
Publish Date: 2003-10-01
Features: This book comprehensively and systematically elaborates on corporate culture and CI theory. On the basis of deeply revealing their inherent connections, it organically unifies the two and provides an in-depth introduction to the main principles, basic methods, and techniques of corporate culture construction and CI planning. The book also clearly identifies the three stages of management models and their development trends, emphasizing the necessity of transitioning from scientific management to cultural management. It further introduces related content such as corporate public relations under the guidance of enterprise theory, the characteristics of Chinese corporate culture, and brand strategies. This book summarizes the main achievements obtained by the author from long-term engagement in corporate management, corporate culture theoretical research, teaching, and extensive guidance in corporate practice. It is both theoretically systematic and highly practical. Based on the edition, this book has been updated and supplemented with content reflecting the latest developments in this field. This book can serve as a textbook for graduate and undergraduate students in business administration and public administration, and is also suitable for entrepreneurs, corporate managers, management scholars, civil servants, and individuals interested in corporate management for reading and reference.